I and my family gets very irritated at receiving junk mail, usually glossy paper. These junk mail are not only contributing to our environmental problems, they are actually counter productive. Instead of getting us to buy the products or services they hope to promote, they turn us off.
What marketeers should try is email marketing. It does not use paper or ink and does not involve chopping down of trees. It is almost zero waste.
However, in order to use email marketing effective, one has to be familiar with the quirks of email marketing and that can be overcome by email markerting education and training.
One more essential of email marketing is effective management of an email contact list.
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