Can we get more people to use the bottle bank by making it fun to do?
At 0,4 Sodra Station, there is a Bottle Bank Arcade for recycling glass bottles:
How to play
Wait for light
Put bottle in
OK? Lets play (watch the video below):
Result: Over one evening, the bottle bank arcade was used by nearly one hundred people. During the same period, the nearby conventional bottle bank was used twice.
Fun can obviously change behaviour for the better. They call it the fun theory (Volkswagen Initiative).